Review: Just My Type

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Just My Type
Simon Garfield

★★★½☆

2011 (originally published 2010) • 384 pages • Gotham

I was at Michael’s the other day with a friend, in search of black wrapping paper to cover the shoeboxes I have lying around my apartment. (They have to be black to go in my room, you see, so I can put stuff in them. I have a system. A very goth system.) I always end up gravitating towards the cheap tchotchkes, and I discovered a cute little journal emblazoned with the phrase (and title of a very catchy Selena Gomez song) “Kill them with kindness.” Well, it would have been cute, if the font had been a dreamy, Pinterest-worthy script and not terrifyingly sharp block letters.

It’s things like this that remind me of the importance and beauty of typography, and it’s kind of a coincidence that I was halfway through Just My Type and seeing serifs the way David Krumholtz’s character sees patterns in Numb3rs. (That’s, like, a hip reference, right? I am so disconnected from the television landscape and yet, I save absolutely no time.)

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