I Want My MTV by Craig Marks and Rob Tannenbaum
I never watched MTV as a kid. When I aged into MTV’s demographic at the tender age of twelve, its content sufficiently alarmed my parents enough to lock the channel on our television. This phased me not one whit—I turned to VH1 and started mainlining I Love the 80s and its two sequels, ensuring that I would remain contemporary pop culture proof until late high school. But, as I continue my investigation into modern music, MTV’s impact both fascinated and baffled me, as the zeitgeist MTV of the eighties couldn’t be more different than the MTV I remembered brief flashes of when the lock failed. So when I Want My MTV was mentioned on the A. V. Club, I knew it was time to get a proper handle on the network and its legacy.